STEVE PORCARO
STEVE PORCARO
 

ABOUT Steve

Hello, and welcome to the captivating “about” section.

Below is my CV, if you’re inclined to take a look.

As for me, I’m Steve – the human behind this digital experience. I am a Creative Director level copywriter and designer with extensive experience in film production.

I’ve been helping build brands for 20+ years, from strategic planning to creative execution. I’ve won awards, helped build successful businesses and I always love a new and exciting challenges.

SKILLS:
Creative Direction | Content Creation | Branding & Design | Strategic Planning | UX/UI | Business Development | Team Leadership | Film

CONTACT INFORMATION:
sfporcaro@gmail.com
310-430-5235
Located in Fort Collins, CO

Raincorn Games, Fort Collins, CO (2022-Present)
Creative Brand Director

Built a fast-growing children’s toy and game company from the ground up.

  • Led the strategy and creative execution across the entire brand (logos, packaging and marketing), resulting in a cohesive and appealing brand image.

  • Developed marketing and sales strategies that resulted in over 100% increase in sales in year 2.

  • Built multiple sales channels including Amazon, retail, and direct-to-consumer.

  • Founded the company with two young daughters, showcasing a passion for creativity and a drive to make a positive impact on the lives of children.

Alviere, Denver, CO (2021-2022)
Associate Creative Director
Developed content department for a fast-paced enterprise B2B financial technology company.

  • Enhanced company’s presence through the design and delivery of web UX, landing pages, and content hub.

  • Increased visibility and engagement by executing multiple go-to-market strategies for SEO, content, and development.

  • Created a diverse range of branded materials, including videos, white papers, e-books, and blog posts, to effectively communicate the company's message and values.

Feast Brand Agency, Fort Collins, CO (2017 – 2021)
Executive Creative Director
Specialized in collaborating with startups in emerging new technology and industries.

  • Led the successful launch and double-digit growth for multiple brands in the Hemp/CBD industry.

  • Developed strategic and creative direction for various DeFi, Crypto and Blockchain companies.

  • Led multiple campaigns for technology companies including Google, Facebook and DoorDash.

New Belgium Brewing, Fort Collins, CO (2015 – 2017)

Director of Content & Communications (Creative Director)
Built an internal creative and content department, while leading omni-channel projects.

  • Spearheaded the development and execution of Voodoo Ranger, the largest craft beer launch of all-time.

  • Delivered brand and content strategy, while managing multiple outside agencies and internal creative studio.

  • Led diverse team of designers, writers, web developers, PR, social media and producers. 

Other Experiences
Crispin Porter + Bogusky | Senior Copywriter and ACD (2013-2015)

  • Led multiple TV campaigns for clients including Dominos and Best Buy.

72andSunny | Freelance Senior Copywriter (2012-2013)

  • Collaborated on multi-channel campaigns for Google and Target.

86 the onions | Associate Creative Director (2006-2012)

  • Managed omni-channel projects for clients including ESPN, Mountain Dew and Starbucks.

Various Advertising Agencies | Copywriter (2002-2006)

  • Freelanced at various agencies for clients including Microsoft, GM, P&G and AmEx. 

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