old aggie brand LAUNCH
THE PROBLEM
In a town dominated by craft breweries, New Belgium was looking to connect on a local level.
The OBSERVATION
With a new state-of-the-art football stadium just built, Colorado State and New Belgium teamed up for the ultimate collaboration.
THE SOLUTION
By launching a new brand with a more retro feel, Old Aggie instantly connected with Fort Collins locals, and CSU alum all over the state.
responsibilities:
Brand strategy | Brand identity | Naming | Logo design | Package design | Merchandising | Events
job function:
creative director
