CV

Steve Porcaro
Creative & CONTENT Director | Designer | Writer

WORK EXPERIENCE:      

Alviere, Remote (6/21-Present)
Associate Creative Director/Content

Developing brand tone and voice in growing fintech/embedded finance industry.

• Building content department from ground up.

• Focusing heavily on long form blog content and video.

• Specializing in taking complex subjects and distilling it
  into easy-to-read articles and videos.

Feast Brand Consultants, Fort Collins, CO (9/17-6/21)
Writer/Designer/Creative Director

Helping brands find their voice through copy, design and business strategy.

• Orchestrated launch of 3 brands in the hemp and CBD space.

• Designed and launched kids board game & picture book.

• Worked with clients in Industries ranging from blockchain to fashion.

• Generated proprietary IP for film and entertainment.
  
  

New Belgium Brewing, Fort Collins, CO (7/15-9/17)
Director of Content and Communications
Associate Creative Director

Led creative and strategic efforts for Country’s 4th largest brewery.

• Effectively launched Voodoo Ranger - the most successful craft beer launch of all time.

• Successfully built and managed the Content and Communications department.

• Achieved high reviews from direct reports and team members
  

Crispin Porter Bogusky, Boulder, CO
Senior Copywriter | ACD (1/14-6/15)

Led creative development for Fortune 500 companies

• Delivered campaign for Domino’s most successful product launch at the time.

• Led creative development for over 30 TV commercials for Best Buy

• Successfully managed creative development of multiple teams.

• Achieved high reviews and pay raise within first 4 months on the job.

• Worked under assumed title of ACD, but left before it became official.

Freelance Creative, Los Angeles, CA
Copywriter | Film Director (4/07-12/13)

Successful freelance creative for established agencies across Los Angeles

• Orchestrated advertising campaign for launch of Google Chromecast

• Generated creative content for brands like Starbucks, Red Bull and Target

• Achieved success freelancing for top tier agencies like 72 and Sunny, Duetsch, and TBWA/Chiat/Day

• Successfully led the creative development of film production company.

86theonions, Los Angeles, CA
Copywriter | ACD (1/04-4/07)

Creative leader of omni-channel campaigns for various large brands.

• Developed one of the first “viral” videos for Mountain Dew.

• Executed creative campaign for ESPN X Games.

• Helped increase subscribers for FUEL TV with omni-channel campaign.

• Led creative teams to deliver complex campaigns in fast moving environment.