PRIDE OR DIE/365
THE PROBLEM
With so many states repealing LGBTQ+ rights, representation matters more now than ever.
The OBSERVATION
Pride Or Die 365 is rooted in the belief that Pride is an all day, every day event – not just for 30 days in June.
THE SOLUTION
We wanted to create a brand that was unapologetically proud, and designed to take a stand and make a statement.
responsibilities:
Brand strategy | Brand messaging | Graphic Design | Web Development
job function:
Creative director
IDEA
The LGBTQ+ community is a big diverse family. Our mission is to create an inclusive and representative brand featuring items that reflect the unique personality of every one of the communities in the LGBTQ+ universe.
We look forward to working with Queer creators to shape the look and feel of the Pride Or Die 365 brand. Our goal is to use real people of all shapes and sizes to bring our brand to life – but we’re starting from scratch.
DESIGNING THE EMBLEM & Colorway
Our goal was to create something with edge and purpose - to cut through the noise and raise our voice. The skull with the LGBTQ+ aviator glasses felt unapologetic and unique to our mission. To add more diversity and vibrance to the brand, we incorporated the colorway of the LBGTQ+ flag for our branding and apparel.
Website
To help get our message out, we wanted a clean site that showcased our merchandise. As the brand matures, our mission will stay the same while we add more designs and collaborations with artists in the LBGTQ+ community.
Tap image to visit site.