Introducing UDHC; a different kind of venture fund.
The Problem:
UDHC was launching their new venture fund in the crowded and competitive web3 space.
The Observation:
The founding partners wanted a brand identity that separated them from the competition.
The Solution:
By creating a unique character branding icon and bespoke UDHC word mark, they have been able to establish a unique identity within their space.
responsibilities:
BRAND STRATEGY | BRAND IDENTITY | design
Job function:
Creative Director
The Work
Scuba Helmet Brand Icon with UDHC logo mask
UDHC Logo
UDHC Custom Word Mark
Logo and Badge Design
Hat and Sweater Merch
Moleskin and Pen Merch
T-Shirt